Interactive scenario model
Install Model
Explore acquisition through on-air QR codes and social posts. The promotion figures in the original proposal inform the baseline; conversion rates and promotional lifts are assumptions to test.
Acquisition estimates are not deduplicated. Repeat QR scans and overlap between channels can overstate unique installs; launch reporting will measure unique players and replace these assumptions with observed conversion.
In-show promotion lift
1.30xAn assumed multiplier for on-air endorsement across QR and social channels, applied after each channel’s own response lifts. A value of 1× means no added lift.
Current multiplier: 1.30x. This is an assumption, not a measured result.
In-Show QR Scans
QR Scan Inputs
260
260 episodes is the existing annual planning assumption.
2,400
Existing model basis: 624,000 scans ÷ 260 episodes = 2,400 scans per episode.
5.0%
5% starting assumption from the supplied AFV campaign data (600 installs / 12,000 scans); not measured conversion for 25 Words or Less.
Supplied campaign figures
- Ad Break 1 — 200K+ scans, 56K+ unique devices
- Ad Break 2 — 133K+ scans, 26K+ unique devices
- Ad Break 3 — 289K+ scans, 68K+ unique devices
123K+ unique devices scanned in the supplied campaign summary (some scanned more than once, across breaks or episodes); 107K+ behind-the-scenes content plays with a 75% completion rate. These are inherited reference figures, not independently verified. The rounded ad-break values total 622K+, while the model uses the supplied 624K total; the source totals require reconciliation. Unique-device counts overlap across placements.
QR Reward Impact
1.25x
Assumed change in scan volume when the promotion includes gift-card rewards. A value of 1× means no increase.
3.5x
Assumed change in the share of scans that lead to an install. A value of 1× keeps baseline conversion unchanged.
QR Scan Results
177,450
Modeled Annual Installs
+469% vs. model baseline (31,200)
Baseline Scans
624,000
Modeled Scans
780,000
Baseline Downloads
31,200
Conversion Before In-Show Lift
17.5%
Baseline = episodes × scans per episode × assumed scan-to-install conversion. Modeled installs apply scan-volume, conversion and in-show promotion lifts. The conversion shown is before the in-show multiplier. These are planning assumptions, not a forecast.
Social Media Posts
Social Post Inputs
52
Assumes one weekly post across 25 Words or Less's channels.
1.0%
Planning assumption: the percentage of reached viewers who click a link.
20%
Planning assumption: the percentage of app-store visitors who install.
Estimated reach per post across Facebook, Instagram, TikTok, YouTube & X, from the supplied follower counts multiplied by assumed reach rates: 5,913/post.
Social Reward Impact
3.0x
Assumed increase in clicks when posts feature rewards. A value of 1× means no increase.
Social Post Results
2,398
Modeled Annual Installs
+290% vs. no-lift baseline (615)
Baseline Annual Clicks
3,075
Modeled Annual Clicks
9,225
Baseline Installs
615
CTR Before In-Show Lift
3.0%
Baseline = the supplied follower counts across Facebook, Instagram, TikTok, YouTube & X (200,773 total followers across accounts, not unique people), weekly posts using assumed reach and click-through rates, with no reward-driven lift. Modeled installs apply the click-rate lift, store conversion and in-show promotion multiplier.