Interactive scenario model
Economics Model
See how acquisition and retention translate into partner revenue over 24 months. Adjust the growth inputs below or change the acquisition assumptions in the Install Model.
Illustrative Gross Revenue
$0
Avg. Monthly Gross Revenue
$0
Year 2 Gross Revenue
Uses Influence Mobile’s $5.50 monthly gross revenue assumption per active player, averaging
0 MAU across the 24-month run
below.
Monthly Active Users Over Time
Month 1Month 12Month 24
New Engaged Players / Mo.
0
Month 12 MAU
0
Month 24 MAU
0
Steady-State MAU
0
Model assumptions and methodology
Assumes installs arrive evenly across each year, with the same annual acquisition pace repeated in year 2. Each month, (combined modeled installs from the Install Model
page ÷ 12) × engaged-install rate = new engaged players added to the
base; the existing base loses the churn rate each month before that
addition. Steady-State MAU is where the base would flatten out if
inflow and churn both held constant indefinitely (new engaged
players ÷ churn rate). "Average MAU" (in the revenue banner above)
is the mean across this full 24-month run, and gross revenue is MAU
× $5.50/month.
Adjust install assumptions →
Growth Inputs
45%
Share of modeled installs that become active players.
15%
Share of active players lost each month. Lower churn increases the retained audience.