of boomer women play video games weekly.
Built for 25 Words or Less · Powered by Influence Mobile
A daily rewards app.Built for
25 Words or Less fans.
Give It Away Games is the show’s dedicated white-label app: a Daily Word, a streak boost and mobile games that turn play into gift-card rewards.
01 / Audience fit
A familiar experience for an audience that already plays.
The show’s clues and guessing provide a natural entry point. A simple Daily Word, visible progress and gift-card rewards are designed around fans who enjoy casual play and a daily routine.
of boomer and Silent Generation players prefer puzzle games.
Source: ESA, 2025 Essential Facts. U.S. population findings, not a survey of 25 Words or Less viewers.
02 / The missed opportunity
Turn everyday play into a stronger connection to the show.
Fans already spend time playing mobile games elsewhere. Give It Away Games brings a daily reason to return to the 25 Words or Less brand—even between episodes.
Build brand loyalty
The Daily Word and streak connect a rewarding routine to the show, creating more opportunities to deepen fans’ familiarity and affinity.
Create recurring value
Eligible gameplay earns rewards for fans and generates partner revenue, giving that ongoing engagement a measurable business return.
03 / The player experience
Solve. Boost. Play. Earn.
Solve the Daily Word to activate today’s boost. Install and play games to earn points toward gift cards. Return tomorrow to continue the streak and unlock a larger boost.
Illustrative screens and offers. Boosts apply to eligible game points; final availability and bonus rules will be confirmed before launch.
04 / The platform behind the partnership
Your show.
Our rewards platform.
Influence Mobile provides the game marketplace, reward fulfillment and measurement. 25 Words or Less brings the brand, audience and promotional support.
Lifetime revenue
Rewards paid to players
Influence Mobile company figures.
Built to operateGame offers, gift cards, fraud controls and player support.
Built to measureAcquisition, active players, retention and partner revenue.
05 / The financial opportunity
Daily activity.
Recurring partner revenue.
$1.08M–$1.22MIllustrative annual partner revenue share
45,000 sustained monthly active players$2.00–$2.25 partner share per active player / month
Annualized at a constant audience for 12 months, not a first-year forecast. Explore the full acquisition and retention model below. Any minimum guarantee and its treatment against revenue share remain subject to agreement and are not included in these calculations.
06 / Moving forward together
Let’s bring Give It Away Games
to the 25 Words or Less audience.
Finalize the commercial terms and align the production and launch plan.
Commercial agreement
Minimum guarantee, revenue share and partnership responsibilities.
Promotional commitments
On-air integration, QR placements and supporting digital promotion.
Production and launch
Brand approvals, filming schedule and app readiness.